Yasmin Jones-Henry is an FT Writer, Cultural Placeshaping Strategist and Co-founder & Curator of The Lab E20, based in London.

Yasmin has built a reputation as a cultural and communications thought leader on the importance of culture, creative enterprise and regenerative design principles in delivering both economic and social value. Her expertise in research, tracking investment trends and translating the power of culture and commerce is borne out of her previous experience working for the Financial Times where she developed her specialisms in foreign direct investment, ESG and design.

Yasmin is a proud 4th generation Londoner, with a joint honours degree in Classical Literature and English Literature from the University of Birmingham. Her passion for design, covers everything from ethical fashion to regenerative urban design, as both carry the legacy of community, craft and the power of collective creativity.

As the founder of Urban Flow Designs Ltd and The Collective, a network of cultural innovators across the creative industries, Yasmin integrates the value of the insights gained as an FT writer, her extensive network of investors, creative entrepreneurs, designers and cultural practitioners into the consultancy and strategies she delivers for clients committed to sustainable and inclusive regeneration and urban design. 

As a senior strategist, Yasmin has written and delivered a diverse portfolio of cultural placeshaping and public art strategies. Working across investment, real estate, the creative industries and public art, Yasmin is committed to demonstrating the power of culture and co-creation as catalysts to unlocking inclusive regeneration and positive growth. 

Yasmin’s CV:

Financial Times, (2016-Present)

The Lab E20, RAEBURN x Get Living (2021-Present)

Futurecity (2020-2022)

• Heart of London Business Alliance Cultural Strategy & Public Art Toolkit (2020) (HOLBA BID) 

• The Arts Quarter (2022) (National Gallery, National Portrait Gallery, Crown Estate, HOLBA BID, Publica, Westminster Council) 

• Royal Street Cultural Placemaking Strategy (2022) (Stanhope, Lambeth Council)

• The Jewellery Quarter Cultural Strategy, Birmingham (2022) (Hammerson, Glenn Howells Architects)  

• Ladbroke Grove – Kensal Canalside Cultural Strategy (2023) (Ballymore, Royal Borough of Kensington & Chelsea) 

• 72 Upper Ground: The London Studios (2021) (Mitsubishi, Co-Re, Make Architects, Lambeth Council) 

• East Village Cultural Placemaking Strategy (2020-2023) (Get Living, Delancey, Oxford Properties, LLDC, Newham Council) 

Cities Strategist - Culture & Place ING Media (2022-Present)

• One Fairchild Street (Rocket Properties) (2022)

• The Knightsbridge Estate: Public Realm: Cultural Strategy (2023) (The Olayan Group)

• Shoreditch Works (2023) (HDG, The Estate Office, KPF, Hackney Council)

Trustee / Advisory Board Member: (present)

Crafts Council ,

ACAVA,

D Lab Studios CIC ,